Growth hacking
Growth hacking is an approach to growth based on rapid experiments on product, acquisition and retention
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its usefulness depends on clear hypotheses, measurement and accumulated learning. An action with one-off results does not demonstrate sustainable growth. Customer quality, costs and effects on the experience should be evaluated, as well as increases in volume.
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