Interruption marketing
Interruption marketing introduces a commercial message while a person is doing something else. It may take forms such as an advertisement between pieces of content or an unexpected call
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It contrasts with an approach that seeks a requested or expected relationship, although both approaches can coexist. Interruption does not automatically imply ineffectiveness; context, relevance and the degree of control retained by the person matter. A campaign should consider its effect on the experience as well as the exposure achieved.
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