SMS and MMS marketing
SMS and MMS marketing uses mobile messages to communicate information and offers to an audience. The format and its possibilities depend on the message type and devices
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The relationship with the audience should explain what each person will receive and allow them to manage their preferences. Technical delivery does not guarantee reading or attention. This entry describes the channel and does not establish a general authorisation to send messages: service messages, advertising and their conditions need to be handled according to their purpose.
Also known as
Text message marketing, SMS marketing
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