RACE model
RACE is a planning framework that organises objectives around reach, interaction, conversion and an ongoing relationship. The initials stand for Reach, Act, Convert and Engage
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It helps connect activities with stages and results, from discovery through conversion to the relationship after purchase. It does not describe a mandatory journey for every person. A useful application selects consistent indicators and avoids confusing high initial activity with a quality relationship or a business outcome.
Also known as
RACE framework, PRACE
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