Retargeting
Retargeting uses advertising to reconnect with people or identifiers associated with previous interactions. It overlaps with remarketing, although remarketing can also describe recontact through other channels
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
As with other remarketing activities, the audience and message should reflect the context, with exclusions to prevent continued targeting after a purchase or unsubscribe. A recorded interaction does not establish lasting interest. Evaluation needs to distinguish attributed results from sales that might have occurred without those advertisements.
Also known as
Remarketing, Ad retargeting
Topics