Social commerce
Social commerce brings together discovery and shopping experiences connected to social platforms and interactions. It can connect recommendations, catalogues, creators and transaction features
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Social shopping is a related expression, sometimes emphasising the buyer's experience: asking for opinions, sharing products or joining a group purchase. The proposition should make clear who is selling, what is being paid and how support is provided. Content popularity does not replace a reliable purchasing experience.
Topics
Variants and linked concepts
- Shoppable media. Shoppable content provides access to an offer or purchase from within a piece of content. The relationship between content and transaction must be clear.
- Social shopping. Social shopping describes buying experiences related to social interaction and recommendations, on or around platforms.