SMO (social media optimisation)
SMO, or social media optimisation, is the work of improving content and profiles to make them easier to understand, discover and share on social media. It may include link presentation and information consistency
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is distinct from the overall social media marketing strategy. Making a resource easy to share does not guarantee reach or search rankings. Results should be assessed through usefulness to the audience and the relevant actions enabled, without confusing social activity with a universal ranking signal.
Also known as
Social media optimisation, Social media optimization
Topics