Sales qualified lead
A sales qualified lead, or SQL, is a contact or opportunity that sales considers ready for a buying conversation according to agreed criteria
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It may require an identified need, fit and sufficient conditions to move forward. The definition should be adapted to the company's process. In this context SQL means sales qualified lead and should not be confused with the database query language.
Also known as
SQL
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