Unsubscribe rate
Unsubscribe rate relates unsubscribe requests to a base of recipients or messages over a period. It helps show whether communication meets the audience's expectations
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The denominator should be specified, and unsubscribes distinguished from delivery failures. An increase may reflect changes in the audience, frequency or content, without proving a single explanation. Leaving should be simple and respected in subsequent sends; hiding the option does not improve list quality.
Also known as
Opt-out rate
Topics