What is lead nurturing?

Strategy consisting of establishing a relationship with the lead -or registered user- offering them valuable information over time, so they can develop a relationship with our brand, until they are prepared to take a purchase decision.

To cultivate this lead different techniques are employed, such as the sending of customised newsletters with content of interest and communication activities via social networking sites.

Other denominations:
Lead nurturing

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y