What is quality score?

Ranking system used by search engines such as Google, Yahoo, or Bing to assess the quality of advertisements, key words, and destination pages. It consists of a score from 1 to 10, with 10 being the highest, which determines in what position the advertisement will be shown and the price that the advertiser will have to pay for every click. Among the many factors that affect this score are the percentage of clicks expected, the relevance of the advertisement wording, the experience of the destination page, and the performance history of the advertiser.

Other denominations:
Quality level

 
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