What is SEA?

Abbreviation for search-engine advertising. It is a form of digital marketing that consists of placing paid advertising into search-engine results. SEA and SEO together constitute SEM or search-engine marketing. These three concepts can be summarized in the following formula: SEM = SEO + SEA.

Other denominations:
Keyword advertising

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y