Ethnography
Ethnography studies the practices and meanings of a group through a contextual approach and sustained observation
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
In design projects it helps to understand everyday life and the relationships that surround a service. It requires rigour, sensitivity and reflexivity about interpretation. A short visit can provide observations, but on its own it is not a complete ethnographic study.
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