Go-to-market
A go-to-market strategy defines how an offer will reach a market and achieve adoption
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It connects audience, proposition, positioning, channels, sales, pricing and support. It should explain which hypotheses will be tested and how progress will be measured. A communication launch is one part of its execution, not the whole strategy.
Also known as
GTM
Topics