Ideal customer profile
The ideal customer profile, or ICP, describes the type of customer that best fits the offering and the business model
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
In B2B it can consider needs, size, capabilities and buying context. It should be based on evidence of mutual value. It differs from the buyer persona, which describes the profiles and roles of people involved in the decision.
Also known as
ICP
Topics