Autoresponders
An autoresponder is a system that sends an automatic email reply when a message reaches an address or when someone takes a specific action
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The simplest use is an acknowledgement: whoever writes to a support address immediately receives a message confirming receipt and saying when to expect a reply. Out-of-office replies are another common variant.
In email marketing the term also covers messages triggered by an event, such as a sign-up or a download, and scheduled sequences of several emails. The copy should be clear about what happens next and should not promise response times that cannot be met.
Also known as
auto-reply, automatic reply, email autoresponder
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