Brick and mortar
Brick and mortar refers to businesses with a physical presence, such as shops, offices or branches, where customers are served in person
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The expression gained currency with the rise of e-commerce as a way to distinguish traditional businesses from pure-play companies that sell only online.
The line is now blurred: many physical retailers also sell online (the click-and-mortar model) and some digitally native brands open their own shops. The term is therefore mostly used for the physical channel within an omnichannel strategy.
Also known as
bricks and mortar, physical retail, high-street shop
Topics