Conversion form
A conversion form collects the data needed for a person to complete an action, such as requesting information or signing up for a service
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its design should explain what is being asked, why, and what will happen on submission. It helps to reduce effort, use clear labels and show recoverable errors. Asking for fewer fields can help, but the quality and purpose of the information also matter.
Variants and linked concepts
- Required fields. Required fields should be identified in an understandable way and limited to the data needed to complete the task.
- Form analytics. Form analytics studies comprehension, errors and abandonment. It should combine interaction data with context and usability testing.
- Autocomplete. Autocomplete can reduce the effort of entering data. It should be predictable, accessible and compatible with the fields used.
- Input element. An input collects a piece of data or an interaction. It needs an understandable label, states and messages, as well as appropriate validation.