Customer data platform
A customer data platform, or CDP, integrates customer data from different sources to create profiles that other tools can use
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can support segmentation, personalisation and channel coordination. Its value depends on data quality, identity resolution and usage permissions. Installing the platform does not automatically resolve inconsistencies or governance problems.
Also known as
Customer data platforms
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