Ego searching
Ego searching means searching for one's own name, an organisation's name or its brands to see what information appears online. It can help identify mentions, errors or impersonation
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Results vary with the query and context and do not constitute a complete inventory. Finding unfavourable information does not automatically provide a means to remove it. The response should distinguish inaccurate content, legitimate criticism and fraudulent use of identity, without confusing a monitoring search with a complaints procedure.
Also known as
egosurfing, vanity searching
Topics