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Facebook

Facebook is a social platform where individuals and organisations publish content and interact through profiles, pages and community spaces

What it means, how it is used and where it comes up, with its related concepts.

What it is and how it works

For a brand, it can be a publishing, customer support and advertising channel. Reach is not equivalent to follower count or governed by a single rule visible to publishers. The strategy should respond to the audience and the purpose of the presence, without assuming a fixed demographic composition or stable distribution capacity.

Related concepts

Facebook: what it is and how it works · Zorraquino