Facebook Ads
Facebook Ads is the usual name for advertising managed for Facebook within Meta's advertising environment. It supports campaign configuration with objectives, budgets, audiences and creative assets
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The reference to Facebook alone does not identify every placement where an ad will appear. Each campaign's configuration defines the intended audience, distribution and measurement. Evaluation should distinguish delivery, attributed results and contribution to the business; more clicks do not automatically establish that a campaign has generated more value.
Also known as
Meta Ads, Facebook advertising
Topics