Lookalike audiences
A lookalike audience is an audience modelled on similarities to a reference group. It is used in advertising to explore people with characteristics related to an initial audience
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The quality of the resulting audience depends on the source data and the platform's method. Similarity does not guarantee interest or a specific probability of purchase. Before assessing performance, it is necessary to distinguish which population serves as the reference and how the quality of new relationships is checked.
Also known as
Lookalikes, Similar audiences
Topics