Tumblr
Tumblr is a publishing and community platform that combines blogging features with content sharing between accounts. It supports different types of content and forms of customisation
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is associated with remix cultures, shared interests and visual references. This entry explains that form of publishing without comparing its current popularity or defining a fixed audience composition. For a brand, participation requires understanding the community's context and respecting the authorship and meaning of what is shared.
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