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Keyword proximity

Keyword proximity is the closeness of the words in an expression within a text. The term is used in SEO to analyse how terms related to a query appear

What it means, how it is used and where it comes up, with its related concepts.

What it is and how it works

It cannot be used to calculate a ranking or establish a universal optimum distance. Writing should maintain understandable relationships between concepts and address the reader's need. Artificially placing words closer together can weaken an explanation; clarity of meaning is a more useful editorial criterion than forcing a numerical proximity.

Related concepts

Keyword proximity: what it is and how it works · Zorraquino