Tone of voice
Tone of voice adapts a brand's expression to the situation, the channel and the state of the person receiving the message
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It should keep a recognisable voice and vary when the context requires it. A confirmation can be brief and positive, while an error message needs precision and help. Guidelines work best with examples and criteria for applying them.
Also known as
Brand voice, Brand tone
Topics