Immersive commerce
Immersive commerce is the use of technologies such as augmented reality, virtual reality, 360° video or 3D in e-commerce so that people can explore products in a way closer to the physical experience
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Examples include virtual try-ons for clothing or glasses, viewing a piece of furniture to scale at home through a phone camera, 3D product configurators and virtual shops explored with a headset or in the browser.
Its usefulness depends on whether it answers real purchase questions, such as size, appearance or fit, and on how well it works on the devices people already use. It is related to phygital experience, which blends physical and digital channels.