Non-technological innovation
Non-technological innovation is an expression used to highlight changes in organisation, marketing or other practices whose value does not depend primarily on new technology
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Classifications vary according to the framework used, and a single initiative may combine technological and organisational components. What matters is what changes, for whom and with what result. Introducing a tool may support innovation, but does not in itself demonstrate a significant improvement in the offering or operations.
Also known as
Organisational innovation, Marketing innovation