Brand symbol
A brand symbol is a graphic mark that identifies a brand without showing its written name
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be figurative, abstract or based on letters. Its recognition depends on the design and on accumulated exposure. Before using it on its own, it is worth checking whether the audience can associate it with the brand in the intended context.
Also known as
Pictorial mark, isotipo
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