Naming
Naming is the process of creating and selecting names for brands, products, services or organisations
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It combines strategy, linguistic exploration, creativity and feasibility checks. Meaning, pronunciation, differentiation and cultural suitability are assessed. A domain being available does not mean the name is legally available: registration requires a specific review in the relevant markets and classes.
Topics
Variants and linked concepts
- Eponymous brands. Naming based on proper names uses references to people. It should assess associations, pronunciation and fit with the future identity.
- Naming list. An initial list of names gathers alternatives that are filtered using strategic, linguistic and feasibility criteria, not just internal preference.