Swirl 3D ads
Swirl is the name of an advertising format that lets people explore a three-dimensional model within an ad. They can rotate it or zoom in to examine product details
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is included as an example of interactive advertising, without recommending a particular buying tool. Its value lies in showing shape and finishes; an asset that is slow to load or difficult to handle can undermine the experience. Interaction with the model and the commercial response are different outcomes and should be measured separately.
Also known as
Swirl, 3D display ads
Topics