Clickstream
A clickstream is the sequence of interactions recorded while someone navigates a website or application. It can be used to study journeys, page changes and actions configured for tracking
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The record always has a defined scope: it depends on the events configured, identifiers and missing information. It does not necessarily reproduce every gesture or a person's entire journey. It helps identify patterns and formulate questions; understanding why someone behaves in a particular way usually also requires qualitative research.
Also known as
Click path, Clickstream data
Topics