Link juice
Link juice is an SEO metaphor for the importance attributed to links between pages. It does not describe a visible or uniform quantity that can be measured and distributed like a liquid
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Search systems interpret links alongside many other signals. A useful application is to create relevant relationships between content and make it easier to discover. Accumulating or restricting links to manipulate a supposed distribution does not replace clear architecture or content that answers the query.
Also known as
Link equity, Link authority
Topics