PageRank sculpting
PageRank sculpting is a historical practice that attempted to direct the importance passed between pages by manipulating internal links, particularly through nofollow
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Modifying links with nofollow does not offer a reliable mechanism for distributing a known quantity of PageRank. The proposed approach for a current site is to organise its relationships according to usefulness and maintain clear links to relevant content. Crawling, indexing and consolidation decisions serve different purposes and should not be mixed to simulate a distribution calculation.
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