What is Google bomb?

A Black Hat positioning technique used to associate a specific keyword with a website, although they are completely unrelated. It is a practice with both promotional and competitor discrediting applications.

Involves inserting incoming links from the largest number of sites possible to the same page, always assigning the same anchor to the link, that googlebot will interpret as relevant and establish as valid search criteria. In theory, Googlebombing is more effective the higher the PageRank of the site the link is from, but in reality its impact has been practically eradicated since it introduced a new algorithm to combat this in 2007.

Other denominations:
Googlebombing Google washing, Link bomb

 
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