Trend 06
Re-commerce
Re-commerce
Second lives as the future of the circular economy.
At a glance
50% of the clothes made by ‘fast fashion’ chains end up in the bin in less than a year, amounting to 12.8 million tonnes of waste that ends up in landfills around the world.
According to the latest report by the FAO, the Food and Agriculture Organization of the United Nations, total waste of edible food in the world amounts to 1.3 billion tonnes. The same sources state that the carbon footprint of this waste is estimated at 3.3 billion tonnes of greenhouse gases released into the atmosphere every year. Against this backdrop, durability and reuse, combined with the ability to repair and resell products, as well as technological research into new materials made from waste, stand out as the direction in which the industry is starting to move in favour of sustainability.
Cases
01 / 05Zorraquino spotlights
- 01
The retail industry is beginning to work on more sustainable production and sourcing, promoting a circular economy.
- 02
The championing of what lasts and textile subscription models are gaining weight in a society that is becoming aware of its own waste.
- 03
The reuse of materials and the recovery and transformation of waste are catching on not only among pioneering start-ups but also among large companies.
More on the trend
References
- Adolfo Domínguez lanza la campaña 'Sé más viejo' y apuesta por la sostenibilidad de lo duradero
- The clothing subscription service that grows with your kid!
- This clothing brand’s new repair program shows that the future of fashion can be circular
- Food waste is going to take over the fashion industry
- 150.000 millones de prendas de ropa al año
- This coffee cup can be reused 132 times. Here’s how to try one
- Turn food waste into dye and cut down on organic rubbish that ends up in Hong Kong’s landfills
- Starbucks is testing reusable coffee cups at London’s Gatwick airport
Pages 179–204 of the report
