ConsumerTrends 2020

Consumer and market trends for 2020.

Introduction

As the amount of information grows, the range of products and services expands and social awareness becomes ever more evident, it is essential to know where our consumer society is heading and what the new kinds of consumers demand, so as to get the next marketing strategies right.

Cultural drivers

Sustainability

Meeting the needs of the present without compromising the needs of future generations is one of the greatest challenges facing humanity.

Socialawareness

Hopes for a sustainable society rest on conscious practices based on a circular economy in which sharing resources is essential.

Touristification

Mass tourism has an impact on the urban social fabric, distorting spaces and gentrifying cities in the age of globalisation.

Inclusion

Knowledge shared thanks to connectivity drives social empowerment through a collective awareness that nurtures diversity.

Healthstyle

New lifestyles promote the harmonious development of human beings, with the aim of raising their quality of life by keeping track of their wellbeing.

Foodculture

The social role of gastronomy is a key lifestyle factor in a society that calls for healthy and sustainable food consumption.

Ultraconnection

Digital products compete for human attention in a world saturated by internet culture, where disconnecting is not within everyone's reach.

Technologicalintelligence

Artificial intelligence gives machines emotional technology capable of recognising human feelings, while the debate over privacy and security continues.