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UXTrends 2025

Digital design trends for creating more accessible and efficient experiences.

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Introduction

Optimising people's experience through the ideation, creation and implementation of efficient and innovative solutions is essential to improve performance and increase the competitiveness of organisations.

Some figures

01

50%

Share of online sales a business loses if users cannot browse intuitively and easily to make a confident purchase decision, according to the consultancy Forrester Research.

02

3/12

Three of the twelve reasons attributed to the failure of digital projects are related to direct failures in the user experience, according to data from Human Factors International.

03

94%

Share of first impressions that are related to digital design. If the experience is not good, 88% of users will not return to that site, as the UX/UI design marketplace Toptal points out.

04

100$

The return that every dollar correctly invested in UX design can bring companies, according to the report The Trillion Dollar UX Problem by the professional platform Career Foundry.

The ten trends

Make it big: High-contrast interfaces break the rules of the basic fundamentals of design.

01

Make it big

High-contrast interfaces break the rules of the basic fundamentals of design.

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Y2K Aesthetic: Nostalgia for times gone by comes to digital design with brazen, rebellious aesthetics.

02

Y2K Aesthetic

Nostalgia for times gone by comes to digital design with brazen, rebellious aesthetics.

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Textured pixels: Realistic interfaces and interactions blur the barriers between the physical and digital worlds.

03

Textured pixels

Realistic interfaces and interactions blur the barriers between the physical and digital worlds.

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Narrative design: The combination of storytelling and interaction brings digital product design to life.

04

Narrative design

The combination of storytelling and interaction brings digital product design to life.

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Screen free: Traditional visual interactions give way to more fluid and natural experiences without screens.

05

Screen free

Traditional visual interactions give way to more fluid and natural experiences without screens.

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Intelligent behaviours: AI drives the creation of anticipatory experiences that detect and respond to emotions.

06

Intelligent behaviours

AI drives the creation of anticipatory experiences that detect and respond to emotions.

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Borderless design: Inclusive design ensures accessible and equitable experiences for all users.

07

Borderless design

Inclusive design ensures accessible and equitable experiences for all users.

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Structure order: Interfaces become balanced and seek hierarchy through order and the organisation of compartments.

08

Structure order

Interfaces become balanced and seek hierarchy through order and the organisation of compartments.

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Greener web: Digital design faces new ethical and sustainable challenges in pursuit of a positive impact.

09

Greener web

Digital design faces new ethical and sustainable challenges in pursuit of a positive impact.

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Wild colors: Artistic experimentation leads to the creation of full-colour, three-dimensional digital products.

10

Wild colors

Artistic experimentation leads to the creation of full-colour, three-dimensional digital products.

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References

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