
MetaverseTrends
Business trends and strategies for new highly immersive worlds.
Introduction
At Zorraquino we have been transforming companies through strategic design for 20 years. A long journey in which we are moving towards the design of futures to anticipate all the challenges that lie ahead.
Global drivers

Web3.0
From augmented social networks to the new decentralization of the Internet.
DAO
Decentralized Autonomous Organizations acting as "cryptocooperatives".
Blockchain
Own assets in different spaces and manage them in a decentralized way.
VirtualReality
An immersive experience environment in which to share infinite possibilities.
5GInternet
High-speed connections for latency and rendering.
Interoperability
Unify environments, systems and avatars under a single, frictionless experience.The ten trends

01
Interaction paradigm
In search of the holistic experience.
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02
World building
Generation of new environments.
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03
New explorations
See reality with new eyes.
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04
Framework challenges
Laying the foundations of the infinite.
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05
Emerging economies
Creation of commercial infrastructures.
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06
Augmented promotion
Brands are looking for their interactive space.
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07
Immersive workspaces
The advantages of the office in the digital world.
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08
Virtual goods
The revolution of the intangible.
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09
Mass entertainment
Explore new ways for leisure.
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10
Against the copy
Voices for authenticity.
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