ConsumerTrends 2022
Market and consumer trends for recovery and a strategic restart.
Introduction
In these new Roaring Twenties, which have only just begun, understanding the signals of change in consumer behaviour and studying the different business strategies and currents is essential for companies to get right the experiences, products and services people will demand in the coming years.
Global drivers
Accelerateddigitalisation
The digital divide has disappeared.
Adaptationand resilience
Seeking control in the face of uncertainty.
Empathyand solidarity
Able to share points of view while respecting others.
Reflectionand existentialism
Stripping away everything superfluous and seeking new meaning in our existence.
Accepteddigitalisation
Used to the convenience of e-commerce and digital services.
Socialand environmental awareness
More aware than ever. But involved?
Morefreedom and carefreeness
Carefree, but uncertainty remains.
Shortages,scarcity and inflation
Will it be temporary or recurring?
Moresavings than ever
Up to 14.8% in 2020, the highest on record.
Rapidrecovery
Because the crisis had a health origin, not a financial one.The ten trends
01
Mycroethics
Small gestures that change everything.
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02
Humanimals
From exploitation to humanisation.
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03
Dark side
The expansion of ghost shops.
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04
No taboo
Naturalness wins over discomfort.
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05
Foodture
Disruptive food is making its way.
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06
Only me
Feeding the ego versus the common good.
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07
Cryptocollect
Restoring unique value.
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08
Neocañí
Nostalgia and pride in identity.
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09
Purpose culture
Beyond business existence.
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10
New gods
The urge to control the environment.
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