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Cryptocollect: Restoring unique value.

Trend 07

Cryptocollect

Cryptocollect

Restoring unique value.

Trend axes

  • NFT
  • Blockchain
  • Digital content
  • Crypto Collectibles

Some figures

2017

The year the term non-fungible token (NFT) was first coined on the Ethereum blockchain platform.

76%

Average increase in sales for collectors who used only the internet to sell their works last year.

45,000

Weekly NFT sales reached in March 2021.

90%

Share of NFTs produced that are estimated to have little or no value within three to five years.

A new path to exclusivity

So-called “crypto collectibles” are digital objects stored on a blockchain, mainly in the form of tokens. Non-fungible tokens (NFTs) are unique to each item and cannot be exchanged one for one, like cryptocurrencies.

The authentication and scarcity of these digital contents, which come from the decentralised storage and transaction traceability offered by blockchain, make it possible to create items with artificial scarcity that become rare collectables in different sectors, such as art, fashion, sport and video games, among others.

For many, this technology is the right formula for keeping different items exclusive, from trading cards to works of art, and restores a market until now threatened by how easy it is to make digital copies.

NFTs are also positioned as a new investment route. As well as buying these crypto collectibles individually, investors can also use ETFs (exchange-traded funds) created specifically for this purpose that track the performance of these items.

Expert view

Javier Arrés: Crypto artist

Javier Arrés

Crypto artist

“NFTs have not come to destroy but to coexist and contribute, maximising companies' and brands' chances of finding new opportunities and channels for contact and engagement. It is a trend that had a first boom to make itself known, but keeps growing in collectors and interested people every day.

We are looking at a rising market that in Spain has yet to be exploited by organisations and sectors such as sport. A blank canvas that is not so hard to enter and where the possibilities multiply thanks to international reach.”

Cases

01 / 04

Zorraquino spotlights

  1. 01

    As NFTs establish themselves as a new investment alternative, regulation and greater attention to legal issues will be needed.

  2. 02

    For their supporters, NFTs track ownership and guarantee the authenticity of art. For sceptics, they are a bubble within a bubble, a speculative frenzy far from sanity.

  3. 03

    Buyers' and traders' motivation is surely based on getting rich quickly. People buy in the hope that it will be worth more in the future.

Zorraquino playlist

  • Money Money Money…Boma Estéreo · 2017
  • De la Monarquía a la CriptocraciaTriángulo de Amor Bizarro · 2010
  • Oye, nena, yo soy un artistaSiniestro Total · 1983

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