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Consumer Trends 2023 cover: two people hug on the beach at dusk, each looking at their own phone.

ConsumerTrends 2023

Market and consumer trends for resilient and inclusive development.

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Introduction

A special year: Zorraquino's 20th anniversary. A long journey in which, from studying the changes in society, we have become ever more certain that instability will be the prevailing note of the times ahead.

Global drivers

Invasion of Ukraine

Invasionof Ukraine

The military conflict foreshadows inflation and shortages of raw materials.
Energy dependence

Energydependence

Fossil energy sources are running out, making it necessary to invest in new paths.
The struggle for raw materials

Thestruggle for raw materials

Unchecked throwaway consumption demands resources that do not exist.
Unstable context

Unstablecontext

Times of market volatility that hit people's pockets.
Hyperinflation

Hyperinflation

Economic activity slows, affecting employment and purchasing power.
Digital excess

Digitalexcess

The abusive use of technology has an ever more significant impact on the environment.
Rising interest rates

Risinginterest rates

Financial conditions tighten, bringing record increases in bills.
Toxic masculinity

Toxicmasculinity

Social expectations about the role of men come to light so they can be rethought.
Radical disruption

Radicaldisruption

Reality is analysed from an increasingly authoritarian perspective, leading to confrontation.

The ten trends

Emotional escape: Small refuges for reconnecting.

01

Emotional escape

Small refuges for reconnecting.

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Still no future: The crisis generation sees no light.

02

Still no future

The crisis generation sees no light.

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Light drugs: Drugs and their derivatives reinvent themselves.

03

Light drugs

Drugs and their derivatives reinvent themselves.

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Beyond gender: Companies embrace the non-binary.

04

Beyond gender

Companies embrace the non-binary.

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War for talent: The talent shortage calls for reflection.

05

War for talent

The talent shortage calls for reflection.

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Energy conversion: A boom in alternatives to fossil fuels.

06

Energy conversion

A boom in alternatives to fossil fuels.

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Too much party: Unbridled partying takes its toll.

07

Too much party

Unbridled partying takes its toll.

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Worried foodies: Innovation to improve how we eat.

08

Worried foodies

Innovation to improve how we eat.

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Digital excess: Time to ask for help.

09

Digital excess

Time to ask for help.

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Low cost era: “More for less” goes mainstream.

10

Low cost era

“More for less” goes mainstream.

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