Beyond gender

Now, the rules of the game really have changed. Normative stereotypes of gender as a binary construction of masculine and feminine are fading. Styles are no longer rigid, nor are identities, and the trend is set by each person and by the moment.

Traditional gender norms are changing. Segregation by sex is completely at odds with people's current thinking, which is evident from childhood. Even so, any change to the social order in this respect is still a cause for censorship.

Right-wing political parties, media groups playing the fourth-estate card and governments, such as that of the United States (41% of books banned in American schools contained LGBTIQ+ elements), silence the voices raised against systemic approaches.

Here, brands play a fundamental role. The private sector has powerful tools to help break down the current barriers between genders: from recognising trans and non-binary people in their products and services to taking a social stance, acting for the rights of all humanity.

A path already being set by major cultural and leisure events, which include inclusive categories in their programmes, and which content creation has joined. People with influence raise their voices to offer dynamic and inclusive views of every aspect of reality. Because no one but the person themselves can own their identity.