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Too much party: Unbridled partying takes its toll.

Trend 07

Too much party

Too much party

Unbridled partying takes its toll.

Trend axes

  • Excess
  • Mega events
  • Festival bubble
  • No-party policy

Some figures

55%

Share of Spaniards aged 25 to 35 who have been to at least one festival in summer. More than those who have not been to any event of this kind.

20,500

Euros: the average cost of a wedding in Spain in 2022, according to bodas.net.

1,000%

Increase in the cost of ice for parties and large gatherings, due to higher electricity and plastic costs.

900

Festivals estimated to have been held in Spain over the summer of 2022, according to RTVE.

Please, stop the music

Any excuse is good for throwing a party. And although this is nothing new, after the pandemic years people have tried to increase their moments of social interaction. The need for hedonistic abandon and for spending more on leisure is reflected in the rise of all kinds of events and shows.

A trend in which two movements converge. One part of society is exhausted. The other is swept up in the euphoria of the moment. We have gone from restriction to excess in the blink of an eye and, at times, it has taken its toll; the body is now asking for a bit of calm.

The explosion of the “festival” concept has shifted traditional nightlife towards the idea of the event: more days of partying in an atmosphere created for the senses. Music, dance, food and culture come together in spaces devoted to many fields: music, literature, gaming… even politics.

In this sense, Spain has become one of the leaders in the number of festivals held on its soil. The boom in these gatherings has led experts to speak of a bubble, which is starting to show its holes.

The festival offer keeps growing. At the same time, however, their quality is being questioned, with complaints that conditions are not always ideal: ticket touting, overcrowding, unsanitary camping areas, demanding payment terms, unsustainable policies…

A situation that, added to the festival fatigue the public is experiencing, puts the sector's long-term viability at risk. Is fast and badly done good enough? Festivals and other parties have become top events for young people and adults; it remains to be seen whether they will put quality before quantity.

Cases

01 / 04

Zorraquino spotlights

  1. 01

    Parties are becoming ever more extravagant and excessive, partly due to the need to broadcast a frantic lifestyle on social media.

  2. 02

    We have gone from restriction to excess in a matter of days, and it has taken its toll. Many people want to slow down and feel that their bodies are asking for a bit of calm.

  3. 03

    The festival boom dominates all party events. With the offer growing, the quality of these shows falls, putting the sector's viability at risk.

Zorraquino playlist

  • Dance Dance Dance Dance Dance To The RadioM.O.T.O. · 2003
  • Dance!Lumidee vs. Fatman Scoop · 2013
  • CansadoLos Flechazos · 2016

More on the trend

References

Pages 140–157 of the report

Worried foodies: Innovation to improve how we eat.

Next trend · 08

Worried foodies