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World building: Generation of new environments.

Trend 02

World building

World building

Generation of new environments.

Trend axes

  • Avatar
  • Scenes
  • Builders
  • Design tools

From browsing to creating

The metaverse is the next step in the digital world, as we understand it today. Artists, designers and content creators find in these spaces endless opportunities to expose their creativity at the highest level.

Sectors such as fashion or architecture are beginning to gain special importance, defying all the barriers of physical reality. It is already possible to explore metaverses full of customizable territories, luxury structures and mimetic avatars that fill these new environments with life and personality.

In this sense, the avatar takes on a special role as an identifying element. The possibility of creating alter egos with physical and intellectual characteristics, which do not necessarily have to be linked to reality, opens a new debate on the importance of dynamizing these experiences and connecting virtual worlds in a coherent way, without falling into the mistakes of the real world.

On the other hand, the design of these worlds will require new tools, professionals and methodologies for which democratization and ease of learning will be key.

Any imaginable aspect can be in the metaverse, you just have to create it. A new phase in the evolution of the Internet, which moves from navigation and interaction to the experiential and sensory.

Cases

01 / 03

Zorraquino spotlights

  1. 01

    A great potential for creative expression is opening up. With the metaverse, the boom of digital design will come. Applying it from a strategic vision will be key to converge futuristic visions with the most utopian concepts that can model coherent immersive environments.

  2. 02

    The big players in creative technologies are in a race to offer complete tools for immersive environments. In addition, it will be possible to apply research methodologies in these realities to know how users interact.

  3. 03

    Of special importance is the figure of the avatars, both their appearance and the possibilities of transferring between environments. The creation of alter egos that do not necessarily resemble real life will generate debate on how to manage the different identities of a user.

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