
Trend 07
Immersive workspaces
Immersive workspaces
The advantages of the office in the digital world.
Trend axes
- New talents
- Metaworkers
- Virtual careers
- Immersive offices
Stop going to the office and go into the office.
If the impact of the pandemic had already called into question the traditional conception of work, the arrival of metaverses in educational and work spaces is once again rethinking these methods, which are still at an early stage of implementation for many companies.
Although it is clear that the future of work is consolidating towards a hybrid format, virtual offices are beginning to take over in large companies as new tools for the interaction of their teams, which will take telecommuting to another level, beyond Slack or Teams, so damaged by instant messaging and notification culture.
The workspaces designed in the metaverse use virtual rooms, imitate physical environments and allow the creation of avatars to promote new ways of collaboration, creativity and immersion. In this sense, the fact that the metaverse is in an embryonic phase encourages companies to improve the systems considered valid until now and develop new policies of inclusion, active listening and organizational culture.
Likewise, the emergence and recruitment of new talent will be key to the metaverse. Companies will need new profiles that, in addition to their area of action, master these immersive worlds.
Undoubtedly, the metaverse will be the definitive transformation of work. A challenge for workers and companies, especially in the corporate and human resources sphere, so that these environments do not affect business objectives, team management and corporate culture.
Cases
01 / 03Zorraquino spotlights
- 01
The metaverse is the next step between face-to-face and remote work, helping to solve problems such as difficulties of integration, disconnection and cohesion of teams.
- 02
New jobs are generated, which is a major challenge for HR departments in defining talent attraction and retention and developing internal employment policies.
- 03
In the absence of their own physical spaces, new ways of expression are emerging to boost organisational cultures, offering new possibilities for working on creative initiatives, albeit remotely.
More on the trend
References
- BIG designs virtual office in the metaverse for Vice Media Group
- Telefónica crea el primer puesto directivo para el metaverso y pone al frente a Yaiza Rubio
- Telefónica sí cree en el metaverso: se alía con Meta para emprender negocios en el universo virtual
- Opportunity awaits when fashion and tech collide
- BIG designs virtual office in the metaverse for Vice Media Group
- El metaverso: nuevas oportunidades laborales y retos en el futuro de las redes sociales
- Metaversos formativos. Tecnologías y estudios de caso
- El metaverso y las relaciones laborales. Una realidad del futuro presente.
- NVIDIA, BMW Blend Reality, Virtual Worlds to Demonstrate Factory of the Future
- Microsoft Mesh, así es la plataforma que está creando Microsoft para una oficina virtual en realidad aumentada
- Meet Nike’s new metaverse studio lead Eric Redmond
- ¿Es realmente la moda digital el futuro?
- Istituto Marangoni Miami announces metaverse scholarship for fashion students
Pages 89–100 of the report

