Mass entertainment

The limitations imposed on leisure and tourism during the pandemic caused the boom of online experiences, promoting new digital initiatives that reinvented the concept of entertainment. Concerts, museums, plays, board games and even travel became possible, from our homes.

Now, digital leisure is leaping into the metaverse to generate new virtual experiences that complement leisure time in the physical world. We can now "attend" shows of famous artists, discover the latest proposals of big brands and witness real media spectacles. And although music and fashion have been the first to bet on these new worlds, the trend indicates that all major sectors related to leisure - tourism, culture, gastronomy, etc.. - will have their own space in the metaverse.

Likewise, the power of influence of social networks promises to move strongly to the metaverses. Many companies are opting for the creation and hiring of virtual influencers to dynamize and promote their spaces and events.

New forms of entertainment that, for the time being, are focused on capturing younger consumers and Generation Z. As digital natives, these users are more familiar with the use of social networks and immersive video games that offer purely digital experiences. However, it remains to be seen how companies and more adult consumers will opt for these territories for their leisure and disconnection.

A parallel world for fun and entertainment without leaving the living room.