What is minimum viable product?

Partial version of a new product, with minimum characteristics necessary for a market launch, enabling validated knowledge to obtained from customers.

Normally the product is only launched for a small segment of the target audience, known as early adopters, to demonstrate if the business idea is of interest to potential consumers, with minimum investment.

Concept originally developed by Eric Ries (2008), is a key element in the lean startup business creation philosophy.

Other denominations:
PMV

 
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