Nostalgic retro

Longing for the past and the idea that any other time was better lead brands to bring back distant elements in search of authenticity and a return to their origins. In a context where innovation is key to differentiation, strategies return to traditional artistic styles, retro identities and “old school” concepts.

Nostalgia has become one of the main sources of inspiration and one of the great imaginaries around which brand discourse revolves. Even though, paradoxically, we live in a highly developed technological age, evoking the past is a great tool for idealising concepts, moments and even designs and products.

A trend that can connect with consumers through worlds of longing worth feeling nostalgic about. However, from the brands’ point of view, it is essential not to lose focus and to understand that the past should be used as a source of inspiration for the present and the future, but never as a way out to stagnate and look back.