Trend 10
AI for branding
AI for branding
Generative artificial intelligence drives new territories of opportunity.
Artificial identities for real brands
With artificial intelligence in the spotlight, bringing the latest technologies closer to the human perspective makes it possible to develop brand experiences and solutions that, until just a few years ago, were not even imaginable. Its impact has crossed the barriers of the more technical world, sparking a genuine revolution in the creative sector.
Generative AI tools, democratised with the arrival of ChatGPT, can take and process instructions to solve complex problems and provide fast, effective answers. What used to be understood as agility and adaptation is now seen as a real ally for creating strategies and identities, one that even promises to reinvent the role of the creative professions.
In this sense, brands will have new expectations of processes and results generated with artificial intelligence. That is why, in the face of its critics, branding and design professionals are exploring different ways of collaborating with AI so that, far from becoming a competitor, it contributes to their processes of inspiration and conceptualisation, creating new fields of action and business opportunities.
Cases
01 / 04Zorraquino spotlights
- 01
Artificial intelligence can contribute to creative processes through inspiration and focus, and it raises new expectations in brand development. Just as branding contributes to AI.
- 02
AI is driving the evolution of the creative professions. It is important to see it as complementary and to appreciate all the opportunities it offers for improving projects.
- 03
By its very nature as a content creator, generative artificial intelligence raises many debates about the protection of image rights and intellectual property.
More on the trend
References
- Abre la primera tienda Pop Up de Shein en Madrid con varias horas de cola
- Coca-Cola invita a realizar creaciones artísticas inspiradas en la marca con las herramientas de OpenAI
- La firma española Desigual presenta su primera colección bajo demanda: Sólo fabricará lo que nos compremos
- Why branding will be vital in the AI race
- Satalia
- Satalia Brand Identity, Film & Motion Graphics
- Ragged Edge brings out Ai’s best side characterful Kili rebrand
- Pentagram's dynamic branding reflects the pioneering nature of AI company Satalia
Pages 123–133 of the report
